I had the opportunity of writing a guest post on Ashley’s blog. As a social media manager and freelance writer; I have been able to discover that it is VERY important for your page to have a clearly defined purpose; especially if it is a business page.
Social media is a great tool. It’s fast becoming the most powerful tool ever. Social media are online interaction sites that facilitate better communication with the outside world. It’s so wonderful to know that from the privacy of your bedroom, you can be having virtual meetings, having classes etc. They have made the world a smaller and more intimate place. Relationships have been formed and destroyed on social media, deals have been closed, and people have got jobs from social media.
A lot of people now create social media profiles, without a goal. This is really wrong. Your business page should have a guiding principle, a purpose, what it seeks to achieve, and the problem it wants to solve. This way you have a direction. If you have a page that is established to promote your services, you can do a variety of things with that page and still not lose touch with the main reason why you started the page.
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